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Cheri Tree Founder and CEO |
Cheri Tree is the
Founder and CEO of Quattro University and Quattro
XTS®, founded in 2008 and headquartered in Irvine,
California.
Cheri is an instructor, trainer, and leader for
the Quattro companies, teaching many success principles
in sales, leadership, and teamwork. Cheri is passionate
about teaching Entrepreneurs how to “Live
the Power of 4”, which is mastering life
in four key areas: Wealth, Wellness, Leadership,
and Legacy. She travels around the world teaching
Entrepreneurs, Leaders, and Distributors how to
build a solid, profitable business while maintaining
balance in all four areas.
Prior to founding The Quattro Companies,
Cheri Tree spent the last 15 years in the
Direct Sales Industry and has become one of
the top producers and trainers in the world.
A former white water rafting guide, her first
year income in network marketing was a mere
$700. Cheri spent several years struggling
trying to figure out how to actually make
her network marketing business work and earn
the income she eagerly desired. That’s
when she realized that in order to achieve
her dream, she must invest in training!
Cheri jumped in feet first into the training
industry and began absorbing as much as she
could to make herself a better salesperson.
Some of the training taught her about different
personality types using various systems and
techniques. While they were all fascinating
in their own way, none of them taught Cheri
how to make money from them, nor were the
concepts easy to transfer to her sales teams
and company leaders to use to grow their businesses
either. That is when Cheri decided to develop
her own Personality Sales Training System,
B.A.N.K.™.
The B.A.N.K.™ Personality Sales Training
System was developed to teach entrepreneurs
and sales professionals how to “Crack
the personality code and take it to the B.A.N.K.™”.
Cheri first used the B.A.N.K.™ system
on her own and was astonished at her results.
She took her income from $72,000 to over $500,000
in one year. Two years later, her income was
over $1.2 Million. Not only that, she had
leaders in her organization that were now
hitting 6 and 7 figures!
By the age of 33, Cheri was a Millionaire
and earning in excess of $1 million per year.
She still holds the top income record for
a former sales company of over $260,000 in
commissions in a single month. She was featured
in the Your Business at Home magazine in January
2008, and was also featured on the Cover and
featured articles of Success from Home magazine,
Sept. 2008.
In 2008, Cheri Tree and her partners launched
a training company specifically dedicated
to Entrepreneurs and people in the Direct
Sales and Network Marketing Industry: Quattro
University and Quattro XTS®. After personally
earning multiple 7 figures in the direct sales
industry, she made it her life’s mission
to assist other leaders in the industry to
earn six and seven-figure incomes as well.
Cheri understands that “there’s
no such thing as a Self-Made Millionaire.
Becoming a Millionaire is a TEAM SPORT.”
With her amazing vision and dedication to
helping others, she is helping Quattro University
and Quattro XTS® quickly become one of
the fastest growing training companies in
the industry. 
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Eric Lofholm Master Trainer |
Eric
Lofholm is a Master Sales Trainer who has trained
tens of thousands of sales professionals nationwide.
He is President and CEO of Eric Lofholm International,
Inc., an organization he founded to serve the
needs of sales professionals worldwide. Eric is
an instructor and member of the Instructor’s
Advisory Board for Quattro XTS®.
Eric began his career as a top-producing sales
representative for 3 different sales organizations.
His consistent track record of regularly outperforming
his fellow sales reps earned a reputation of success
that follows him to this day.
Eric has been trained by the top trainers of his
time including: Anthony Robbins and Dr. Donald
Moine Ph. D. as well as countless others.
He has an insatiable quest for knowledge
that he feeds by reading, listening to audio
tapes, and attending seminars regularly.
Many of America’s top companies hire
Eric regularly to train, motivate, and inspire
their sales teams. His clients have added
millions of dollars in sales to their record
after attending Eric’s energetic and
groundbreaking seminars. Mentors Magazine
featured Eric in a recent issue. Linda Forsythe,
Publisher, said, “I’m delighted
to bring to you a transcript of my wide-open
conversation with Eric Lofholm. Eric is a
world-class sales training guru, as you’ll
discover in this interview. As a sales trainer,
he has commanded the respect, and in fact
has trained salespeople from hundreds of companies
including: Century 21, Wells Fargo, Microsoft,
Prudential and Toyota just to name a few.
Even Anthony Robbins turned to Eric to increase
his sales results. Eric trained Tony’s
trainers over a two year period.” 
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Stephen Gregg Master Trainer |
Stephen
has been an entrepreneur throughout his entire
adult career. He has been in several direct sales
companies and has built multiple 6 and 7 figure
incomes in the network marketing industry. Stephen's
motto is, “Dreams develop in the minds of
men, women, and children, so when you develop
the mind, the dreams follow.
In 2006 he launched a very successful marketing
and real estate investing company in Laguna
Hills, California. He created a marketing
company that creates real estate investors
while helping people build a nationwide, profitable
business or expand their existing business.
Stephen has an extensive sales and training
background and has developed a training system
that has been used by major Fortune 500 companies.
He has trained over 10,000 direct sales and
network marketers across the country. Stephen
is considered as one of the most inspirational
speakers and trainers in the industry of network
marketing.
Stephen has been married for 10 years. His
personal burning desire is to become a positive
role model for his two children, Jaedyn and
Maddox while creating successful, spiritual
and competent men, women and children worldwide
by positively impacting people's lives, one
person at a time. 
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Zach Slobin Master Trainer |
Zach's
true burning desire lies in his want to train,
motivate and inspire others to achieve greatness
for themselves. Zach truly believes, in the core
of his being that everyone has the ability to
be uniquely great and that everyone deserves to
unleash that greatness. With a strong history
in business development, and organizational operations,
as well as sales training, Zach has a proven track
record of connecting with people in way in which
drives him and those he encounters to want to
be better. He has come to understand firsthand
the challenges that everyday entrepreneurs and
people face and is passionate about increasing
their success personally and professionally.
After receiving his B.A. in Philosophy from
UC Santa Barbara in 2004, Zach did what most
college graduates did; he joined the ranks
of Corporate America. However, after several
years of feeling underappreciated and under
paid, Zach knew the time had come to explore
his itch to become an Entrepreneur. Upon first
going out on his own at the age of 24, he
was met with the harsh realizations of what
the world had to offer when it came to building
a business. After several successful businesses
went south, he found himself back at square
one looking for the right opportunity, with
the right mentors. In March of 2008, at the
age of 26, Zach found just that and has now
truly begun to hit his stride as an Entrepreneur,
Speaker, Mentor and Real Estate Investor.
With a strong history in business development,
and organizational operations, as well as
sales training, Zach has a proven track record
of connecting with people in way in which
drives him and those he encounters to want
to be better. He has come to understand firsthand
the challenges that everyday entrepreneurs
and people face and is passionate about increasing
their success personally and professionally.
tiable quest for knowledge that he feeds by
reading, listening to audio tapes, and attending
seminars regularly.
After several years in other Entrepreneurial
endeavors, Zach was introduced to the concept
of Network Marketing. Immediately recognizing
the power of the leverage business model,
Zach saw Direct Sales and Network Marketing
as a massive vehicle to assist him in creating
the results he truly desired in life. A veteran
of the industry for over 5 years, having built
his own Network Marketing Company and becoming
a powerful producer in several others Zach
truly values the gifts which the industry
has produced for him.
A native of Los Angeles, Zach recently relocated
back to Los Angeles, California after spending
the last 4 1/2 years in San Francisco and
North Carolina and Orange County, California,
in order to pursue greater endeavors. Zach
considers himself to be a committed listener
and motivator, and prides himself on his positive
outlook and unwavering desire to be successful
for himself and more importantly those closest
to him. Zach's true burning desire lies in
his want to train, motivate and inspire others
to achieve greatness for themselves. Zach
truly believes, in the core of his being that
everyone has the ability to be uniquely great
and that everyone deserves to unleash that
greatness. 
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Jenny Luetkemeyer Vice President |
Jenny
Luetkemeyer brings over 20 years of experience
working in the fields of telecommunications, entertainment,
public relations, integrative wellness, franchising
and network marketing. Her ability to build relationships
and create joint ventures that result in strategic
alliances has proven to be the driving force behind
her success. She is a performance-oriented leader,
whose teamwork mentality and dedication come from
her commitment to “No matter what, whatever
it takes!
Having obtained a Bachelor of Science degree
in Business and Management and an Associates
of Arts degree in Economics, Jenny worked
for over 13 years with AT&T in the areas
of Collections, Network Operations, Sales,
Marketing, and Corporate Training.
Jenny went on to receive an Independent Filmmaker
and Producer’s diploma and has provided
her talents to the theater, film, and television
industries. She’s worked with such great
talents as Donald Trump, Mark Burnett, Angie
McKnight, Cuba Gooding, Jr., Matthew Lillard,
Sean Astin, Anne Heche, Gina Gerschon, Clifford
Bell, Harold Arlen, Kathryn Crosby, and Donna
McKechnie just to name a few.
After working as the VP of Business Development
with CEO H. John Mejia of In the Zone TV and
Capitol Marketing Concepts, Jenny became inspired
to launch her own company and enter the field
of network marketing. As an entrepreneur,
she knew the leverage of this business model
would enable her to create wealth, while helping
others do the same. However, with her years
as a corporate trainer, she realized in order
to be truly successful in her new endeavor,
she and the industry needed additional training.
Hence Quattro XTS®!
As a Founding Member of Quattro XTS® and
Vice President Jenny is
able to channel her enthusiasm and passion
to help other network marketers achieve XTREME
success! She works specifically on the expansion
of Quattro XTS® into new markets and companies
around the world and is committed to getting
this proven training system into the hands
of every distributor in the industry! 
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